Many people are looking for good, free ways to advertise their company. Advertising can be a risky and expensive proposition these days. Many companies can no longer afford to utilize paid advertising. Although advertising plays a crucial role in getting more customers to look at your offering, which also means more sales. Many small businesses don’t do it because it’s too expensive. Although advertising is an important factor in overall business marketing strategy. Small businesses are hesitant to fork over any of their profits to reinvest in advertising. So in rides the saviour… There are ways to get quality free advertising.
Why Advertising Is Important To Your Business
Advertising is what keeps customers coming in the door of your physical store and website. Getting a constant flow of new and returning customers viewing your product or service keeps the cash registers ringing and your bottom line in the black. Constant cash flow is the key here. Without advertising in many instances cash flow becomes a trickle.
Customers need constant updates of new products or services that solves problems in their lives. Advertising that new gadget for a digital camera that will give their photos the professional look will spark a buying frenzy. Even though that individual may never use this gadget, the customer will feel that they’ve gotten a good deal. If you are solving a problem you are half way home with your product or service being a success.
In the introductory stage, advertising is a tool for spreading awareness about your product or service, and to persuade people to patronize your product or service. With the right way of advertising, a business will surely be able to increase revenue effectively. However, it is a must to look for good free ways to advertise. Free advertising is a no brainer and is always better than paid advertising in terms of practicality.
What Are the Ways to Advertise for Free?
These are good free ways to advertise a certain business:
1.) Word of Mouth
There’s still no better way than the good old neighbor whispering to another neighbor,”You know, I got this great new product from so and so and I’m so happy, here take a look.” There’s just nothing like it in the marketplace and nothing is as efficient as “word of mouth” advertising. Word of mouth is the least expensive (free many times) and one of the most effective ways of advertising. Just talking about a certain product or service to a friend is a great help to your marketing efforts.
If you can get customers together to talk positively about your product or service than your going to hit the proverbial home run. This is one of the reasons that social media has proliferated. It’s so popular because people love to talk about what they do and don’t like. It’s just human nature to talk – but this can be a double edge sword. They can also talk about negative aspects of your offering. This is why you must always be follow-up with superior customer service. This separates the good from the bad. Good customer service trumps almost everything else.
Just take a look at Kohl’s for example. They do a great job of merchandising their clothes and housewares. On a constant, consistent basis Kohl’s will deeply everything in the store. Then turn right around and will take everything you bought back from you, then offer another discount. Who else does this? You bring something back and they take it back with a smile then offer you something else, almost free. Who’s the winner here? Both the consumer and retailer in this instance.
2.) Email Signature Files
Using email signature files is one of the easiest ways to promote a certain business. This is done by including a 4 to 6 lines of advertisement in every email you send. To get the maximum response to your email signature files, it would be better to offer some incentives for visiting your website.
Remember to always include a review or testimonial from a satisfied customer in every email that you send. Everyone reads reviews and testimonials before an ad. We’re all conditioned to seeing an ad in emails. So a good word put in from someone else draws attention and thusly another sale. Try this and find your sales explode.
3.) Press Releases
This is one of the best ways to receive a positive reception from potential customers. A good press release done at the correct time can give your business a leg up on your competitors.
Press releases are a great way to multiply your efforts quickly and easily. News outlets are always looking for a good story and are hungry to run one if it’s compelling. In Michael Chaney’s best-selling ebook, “The Competition Crusher,” he spells out in detail how press releases made him a millionaire. You can check it out at This good free way of advertising is influential long-term and you didn’t have to pay a cent for positive vibes this conveys to buying customers looking for your product or service.
Why Use These Free Advertisements?
Using a paid advertisement will definitely increase one’s revenue. However, it will also increase the expenses of the company as well. Therefore, the total increase of revenue is not yet the net increase of the company’s revenue since there will still be deductions for advertisement expenses. Remember that advertisements are very expensive nowadays. To ensure that you will be able to increase sales and revenue without spending a huge amount of cash, it will always be better to uses these good free ways to advertise your business.