If you are like any serious business owner, one of the most important questions on your mind should be “how can I advertise my business”. This is definitely a very important question that every business owner needs to ask and answer. If you find the right ways to advertise, then your business will surely succeed. And if you don’t, failure is obviously inevitable.
And for those people who think advertising is not compulsory, here’s an analogy I read sometime back about people who don’t advertise. The analogy says that a business without advertisement is like a man winking at a lady in the dark.
Stop a minute and think about that. What you will notice is that if a man winks at a lady in the dark, no one will know what he is doing, except him. So, a business that doesn’t advertise is only selling basically to “itself” as no one else will know what it is offering, let alone buy from it. A business like that will only keep losing money – hiring staff, buying inventory, etc, and it won’t make the money and profit that it deserves to make.
So, if you really want to achieve success and make money in your business, you have to advertise it. And thankfully if you want to advertise on the Internet you don’t have to spend a fortune to achieve results. Gone are the days when you would have to spend a whole lot of money for radio, television or newspaper/magazine advertisement. Yes, many still think it will cost a fortune to get started advertising, but that’s not true. Don’t let anyone try to convince you that it’s true. It’s certainly not.
Below is a listing of 4 popular methods that I use to advertise my business.
1. Buying banners in high traffic websites
2. Buying ad spots in high traffic blogs
3. Buying ad spots in high traffic ezines
4. Buying ad spots with Google AdWords
Depending on your budget and the type of business you want to advertise you should take the time to look into each of these methods to find the one that will work best for you. I personally got better results from buying banners in high traffic websites like Yahoo. Your results might differ depending on your budget and the type of business you are operating. You can also decide to advertise on classified ads sites… the good news is that many of them are completely free to advertise in.