Every business owner knows that advertising their business is critical to running a profitable business. It does not matter whether this business is internet-based (online) or a ‘brick and mortar’ business, a business needs to regularly advertise its products and/or services. Advertising is what draws customers to any business. If customers are not aware of your business, how will they be able to purchase the products or services you offer?
What then are the ways to bring your business to the attention of your prospective customers? We will be looking at this mostly perspective of a business that is internet-based. However, the same methods can be easily used to advertise an ‘offline’ business. We will be looking at four different ways of advertising your business to get the attention of customers
Pay Per Click (PPC Advertising)
Since Google came out with their search engine in the late 1990s, PPC advertising has never been the same again. With PPC, your text advertising is displayed to online searchers on the particular search engine (Google, Bing, etc.) and you pay for each click made by the searchers. Early on PPC was a very profitable means of advertising your business. However, in recent times, it has become increasingly challenging to run profitable PPC campaigns using the search engines. Many business owners have found out that running a profitable PPC campaign is better left to professional PPC management companies,
With the introduction of Facebook PPC in 2008, PPC advertising underwent another revolution. Users have found Facebook PPC to be more relevant and profitable because of the high levels of targeting that is possible. Users can target their audience by various attributes such as age, sex, interests etc. Facebook PPC has really exploded in the last few years. As a result many online business owners are moving their PPC campaigns from Google & Bing to Facebook PPC to experience the high Return On Investment (ROI)
Based on the format of traditional newspaper classified advertising, online classifieds are also useful for generating leads for the business owner. This method of advertising has also become an increasingly popular method of advertising your business. There are various online classified advertising websites all over the Internet. You can find relevant classified websites through a Web search. Make sure to include your niche to get more targeted results.
Press Releases are also useful in advertising your business. Press releases are especially suitable for new product launches and/or new services. There are a large number of Press Release agencies. It is highly advised to have an expert write your first release to you so that you can have good idea how PRs are written and formatted. One great thing about Press Releases is that you can continue to receive referrals and traffic for a long time from the same Press Release. This is due to the fact that for a fee Press Release agencies will help you distribute your Press Release to a massive database of Press Release Agencies sites and other news sites.